ABOUT
My name is Alena Serhatlic.
As an expert in digital products, communication, online campaigns and platforms as well as mobile sites and apps, I work in a user-centric and data-driven way to solve user problems and optimize customer journeys.
I develop innovative ideas, digital user experiences and contemporary design for brands in the digital space and advise accordingly.
The bridge between business goals and user needs is best built agilely and in a team, which is why I particularly value agile-iterative teamwork as a success factor.
SERVICES
UX Research
To understand the target groups more concretely, I develop a questionnaire based on design thinking methods and conduct interviews. After that we know the requirements, needs, and challenges of your users.
Digital Strategy
I create an as-is analysis for a company and their products and then an idea of a digital ecosystem to address specific users individually on the various interfaces.
User Experience
I work closely with my clients from the initial idea through the development process to the final polish. I create customer & user journeys, work out new structures in the form of sitemaps and create wireframes for entire products, pages or detailed features.
User Interface
For years after my studies I worked as an art director on the most interesting clients. Having created and maintained digital style guides and design systems several times for different clients, I am at home with the basic design language.
Proxy Product Owner
As a sparring partner of various product owners I was able to gain enough experience as a proxy product owner in the past projects. Besides creating epics, defining user stories and their acceptance criteria, prioritizing tasks, I could also manage and support Scrum members.
CLIENTS
